Harley encourages Latinos to participate in rider documentary
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Calling all Latino Harley-Davidson Riders! Harley-Davidson Motor Company will host casting calls throughout the U.S. for a Harlista documentary. The passion and commitment of Latino Harley-Davidson riders will be showcased in this documentary directed by award-winning Alfredo de Villa.
The documentary will highlight the experiences of real Harley Latino riders and capture the essence of their passion and camaraderie as Harlistas. A Harlista is a Harley rider of Latino heritage. Alfredo de Villa, who recently completed "Nothing Like the Holidays," is an accomplished film director whose work has received accolades from the Sundance Film Festival and the TriBeCa Film Festival.
"I'm excited to be involved in the documentary for Harley-Davidson. I've always been an admirer of the brand. Our documentary will capture an as of yet unexplored terrain: the relationship between the motorcycle and real and aspiring Harlistas. I'm sure that our documentary will chart out new boundaries and be as tenacious and cutting edge as the brand itself," said de Villa.
"We are excited for Harlistas to share their experiences with us and to have the honor to be working with Alfredo de Villa," said Karina Jaramillo-Saa, manager of market outreach, Harley-Davidson Motor Company. "We know the film will encapsulate the true spirit of Harlistas everywhere and we want to share the passion of all Latino Harley riders with the world."
Latino Harley riders are invited to attend a casting call and share their Harley-Davidson experiences for an opportunity to be featured in the film. Casting calls with Alfredo de Villa and his team will take place at Harley-Davidson dealerships in Chicago; Los Angeles; Laredo and Corpus Christi, Texas. The casting call events are as follows:
Casting Calls:
Laidlaw's Harley-Davidson (Los Angeles) - Friday, June 5 - 1 p.m. - 6:00 p.m.
Glendale Harley-Davidson (Los Angeles) - Saturday, June 6 - 10 a.m. - 4 p.m.
Skip Fordyce Harley-Davidson (Riverside, Calif.) - Sunday, June 7 - 10 a.m. - 4 p.m.
Corpus Christi Harley-Davidson (Corpus Christi, Texas) - Friday, June 12 - 1 p.m. - 6 p.m.
Laredo Harley-Davidson (Laredo, Texas) - Saturday, June 13 - 10 a.m. - 4 p.m.
Illinois Harley-Davidson (Chicago) - Saturday, June 20 - 10 a.m. - 4 p.m.
In the cities of New York, New Jersey and Miami, Latino Harley-Davidson riders are encouraged to visit their local Harley-Davidson dealerships during scheduled story collection events where they will be able to upload their personal videos on www.harley-davidson.com/harlistas. These stories will also be considered for the documentary.
Story Collection Events:
Harley-Davidson of New York (Long Island City, N.Y.) - Saturday June 13 - 10 a.m. - 4p.m.
Harley-Davidson of Bergen County (Rochelle Park, N.J.) - Saturday June 20 - 10 a.m. - 4 p.m.
Petersons Harley-Davidson South (Miami, Fla.) - Saturday July 11 - 10 a.m. - 4 p.m.
For more information on casting calls please visit one of the participating dealerships or visit the dealer locator on www.harley-davidson.com. For more information on Harlista online submittal, visit www.harley-davidson.com/harlistas.
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