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April Survey
1. How much did you pay for your last Harley-Davidson motorcycle?

NEW purchase @ Harley's M.S.R.P. (13) 43%
NEW purchase below Harley's M.S.R.P. (4) 13%
NEW purchase above Harley's M.S.R.P. (5) 17%
USED purchase @ Kelly Blue Book (KBB) or NADA suggested value (1) 3%
USED purchase below Kelly Blue Book (KBB) or NADA suggested value (4) 13%
USED purchase above Kelly Blue Book (KBB) or NADA suggested value (0) 0%
Don't know/Don't remember/Don't want to disclose (2) 7%
Don't own a Harley motorcycle... just a t-shirt (1) 3%
2. After you purchased your motorcycle, what was the first thing you customized/changed/added?

Paint (1) 3%
Exhaust (14) 47%
Gas Tank (2) 7%
Engine/Motor (0) 0%
Trans/Drivetrain (0) 0%
Handlebars (1) 3%
Tires/Wheels (3) 10%
Chrome (4) 13%
Electronics (GPS, Radio, Intercom, etc.) (0) 0%
Fenders (1) 3%
Engine Guard/Highway Pegs (4) 13%
3. What is the total investment you have made in customizing your Harley-Davidson motorcycle

$0 (0) 0%
$1-$500 (4) 13%
$501-$1000 (8) 27%
$1001-$1500 (4) 13%
$1501-$2000 (6) 20%
$2001-$2500 (2) 7%
$2501-$3000 (1) 3%
$3001-$4000 (0) 0%
$4001-$5000 (1) 3%
$5001+ (4) 13%
4. Where did you buy your Harley-Davidson motorcycle?

NEW from Harley-Davidson Dealer (23) 77%
USED from Harley-Davidson Dealer (5) 17%
USED from local owner (1) 3%
USED from ad in print publication (0) 0%
USED from ad on internet site (0) 0%
Still don't own a Harley-Davidson motorcycle, just a t-shirt (1) 3%
5. How many miles on average do you ride your Harley-Davidson motorcycle?

0. I don't own a Harley, just a t-shirt (1) 3%
1-500 miles (2) 7%
501-1000 miles (0) 0%
1001-2000 miles (3) 10%
2001-5000 miles (6) 20%
5001-7500 miles (7) 23%
7501-10,000 miles (4) 13%
10,001 - 15,000 miles (4) 13%
15,001 miles + (3) 10%
March Survey
1. Harley-Davidson recently debuted a new motorcycle, the Sportster 1200N Nightster. The motorcycle includes several unique features for Harley including chopped front/rear fenders, side-mount license plate, stop-tail-turn signals, front fork gaiters, rawboned graphics and a new finish on the V-Twin Evolution engine. Bucking the system, the motorcycle features mostly black features instead of chrome. What do you think of the new Nightster design from Harley?

N- Doesn't make it out of neutral (2) 2%
1- First gear because it has some hits, but not enough (2) 2%
2- Second gear thanks to a rolling start with the lessons learned from the V-Rod (3) 2%
3- Third Gear due to the combination of a big engine on a lighter frame (4) 3%
4- Four gear appreciation for Old School motorcycles (26) 20%
5- Fifth gear on the rear end of the Big V-Twins (20) 15%
6- Sixth gear overdrive with the best style, function and price for Harley (73) 56%
2. Which motorcycle are you more likely to buy?

Nightster (114) 88%
V-Rod (4) 3%
Buell (4) 3%
Import (4) 3%
None (4) 3%
3. What is your favorite feature of the new Harley-Davidson 1200N Nightster?

Chopped front/rear fenders (18) 14%
Side-mount license plate (6) 5%
Stop-tail-turn signals (7) 5%
Low seat height (11) 8%
Old school front fork gaiters (10) 8%
Rawbone graphics (7) 5%
New finish on the V-Twin Evolution engine (4) 3%
Black styling, lack of chrome (61) 47%
MSRP- sticker price (6) 5%
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Posted by: Kevin Campbell 9/11/2006
ROAD CANDY TOUR – ANOTHER SWEET SUCCESS FOR HARLEY OWNERS GROUP

HERSHEY, Pa. (September 11, 2006) - More than 1000 Harley Owners Group (H.O.G.) members spent their Labor Day week on the sweet roads between Hershey, Pa., and Huntington, W. Va., while on the H.O.G. Road Candy Tour Sept. 5 through 8.

H.O.G. members started the week off in Hershey with a party on Tuesday, Sept. 5, at Susquehanna Valley Harley-Davidson. Riders made their way to York, Pa., taking in a tour of Harley-Davidson’s York Vehicle Operations facility on Wednesday, Sept. 6.

In nearby Gettysburg, Pa., H.O.G. members visited the monumental sites of the Civil War followed by a dealer party at Battlefield Harley-Davidson.

The attendees rode Skyline Drive on Thursday, Sept 7, to Lexington, Va.  Friday, they finished up by riding to Huntington, W. Va. 

Founded in 1983, the Harley Owners Group (H.O.G.) is the official riding club of the Harley-Davidson Motor Company. H.O.G. currently has more than one million members and more than 1,400 chapters worldwide, making it the largest factory-sponsored motorcycle organization in the world. H.O.G. rallies are held around the globe to celebrate Harley-Davidson motorcycle riding.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.


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