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April Survey
1. How much did you pay for your last Harley-Davidson motorcycle?

NEW purchase @ Harley's M.S.R.P. (13) 43%
NEW purchase below Harley's M.S.R.P. (4) 13%
NEW purchase above Harley's M.S.R.P. (5) 17%
USED purchase @ Kelly Blue Book (KBB) or NADA suggested value (1) 3%
USED purchase below Kelly Blue Book (KBB) or NADA suggested value (4) 13%
USED purchase above Kelly Blue Book (KBB) or NADA suggested value (0) 0%
Don't know/Don't remember/Don't want to disclose (2) 7%
Don't own a Harley motorcycle... just a t-shirt (1) 3%

2. After you purchased your motorcycle, what was the first thing you customized/changed/added?

Paint (1) 3%
Exhaust (14) 47%
Gas Tank (2) 7%
Engine/Motor (0) 0%
Trans/Drivetrain (0) 0%
Handlebars (1) 3%
Tires/Wheels (3) 10%
Chrome (4) 13%
Electronics (GPS, Radio, Intercom, etc.) (0) 0%
Fenders (1) 3%
Engine Guard/Highway Pegs (4) 13%

3. What is the total investment you have made in customizing your Harley-Davidson motorcycle

$0 (0) 0%
$1-$500 (4) 13%
$501-$1000 (8) 27%
$1001-$1500 (4) 13%
$1501-$2000 (6) 20%
$2001-$2500 (2) 7%
$2501-$3000 (1) 3%
$3001-$4000 (0) 0%
$4001-$5000 (1) 3%
$5001+ (4) 13%

4. Where did you buy your Harley-Davidson motorcycle?

NEW from Harley-Davidson Dealer (23) 77%
USED from Harley-Davidson Dealer (5) 17%
USED from local owner (1) 3%
USED from ad in print publication (0) 0%
USED from ad on internet site (0) 0%
Still don't own a Harley-Davidson motorcycle, just a t-shirt (1) 3%

5. How many miles on average do you ride your Harley-Davidson motorcycle?

0. I don't own a Harley, just a t-shirt (1) 3%
1-500 miles (2) 7%
501-1000 miles (0) 0%
1001-2000 miles (3) 10%
2001-5000 miles (6) 20%
5001-7500 miles (7) 23%
7501-10,000 miles (4) 13%
10,001 - 15,000 miles (4) 13%
15,001 miles + (3) 10%

March Survey
1. Harley-Davidson recently debuted a new motorcycle, the Sportster 1200N Nightster. The motorcycle includes several unique features for Harley including chopped front/rear fenders, side-mount license plate, stop-tail-turn signals, front fork gaiters, rawboned graphics and a new finish on the V-Twin Evolution engine. Bucking the system, the motorcycle features mostly black features instead of chrome. What do you think of the new Nightster design from Harley?

N- Doesn't make it out of neutral (2) 2%
1- First gear because it has some hits, but not enough (2) 2%
2- Second gear thanks to a rolling start with the lessons learned from the V-Rod (3) 2%
3- Third Gear due to the combination of a big engine on a lighter frame (4) 3%
4- Four gear appreciation for Old School motorcycles (26) 20%
5- Fifth gear on the rear end of the Big V-Twins (20) 15%
6- Sixth gear overdrive with the best style, function and price for Harley (73) 56%

2. Which motorcycle are you more likely to buy?

Nightster (114) 88%
V-Rod (4) 3%
Buell (4) 3%
Import (4) 3%
None (4) 3%

3. What is your favorite feature of the new Harley-Davidson 1200N Nightster?

Chopped front/rear fenders (18) 14%
Side-mount license plate (6) 5%
Stop-tail-turn signals (7) 5%
Low seat height (11) 8%
Old school front fork gaiters (10) 8%
Rawbone graphics (7) 5%
New finish on the V-Twin Evolution engine (4) 3%
Black styling, lack of chrome (61) 47%
MSRP- sticker price (6) 5%

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Location: Blogs1st5ive.com News, Photos, Videos and Reviews1st5ive | Press Releases    
Posted by: Kevin Campbell 11/8/2006
$1M FROM THE HARLEY-DAVIDSON FOUNDATION TO DISABLED AMERICAN VETERANS WILL PROVIDE BENEFITS COUNSELING TO VETERANS AND THEIR FAMILIES IN COMMUNITIES ACROSS THE COUNTRY

CINCINNATTI, OH (November 8, 2006) - The Disabled American Veterans (DAV) is pleased to announce that a $1 million grant from the Harley-Davidson Foundation will be used to provide free services to thousands of veterans in communities across the country. The DAV Mobile Service Office program provides in-community benefits counseling and education to veterans and their families on benefits available from the U.S. Department of Veterans Affairs (VA) as a result of their service to our country.


The mission of the DAV Mobile Service Office program is to provide convenient access to benefits counseling for veterans and their families. For some veterans traveling to a VA benefits office could mean hours of driving, so the DAV comes to them.

“Last year the DAV’s fleet of Mobile Service Offices traveled to more than 600 communities and provided services to thousands of veterans and their families,” said Arthur H. Wilson, National Adjutant and Chief Executive Officer. “As a result of the Harley-Davidson Foundation’s generosity, the DAV MSO program can continue to travel the country and provide assistance to veterans and their families where they live.”

These “offices on wheels” are staffed by highly trained professional counselors who are skilled experts in developing and prosecuting veterans’ claims. These DAV National Service Offices (NSO’s) talk with veterans about their government benefits, including compensation for disabilities related to their military service they may be eligible for, even years after their active duty ended. They help veterans determine if they have a claim, and then assist in the thorough preparation of claims and written briefs, which includes helping to assemble evidence in support of those claims.


“Veterans are important members of the Harley-Davidson family and the DAV Mobile Service Office program will provide even more access to the benefits they are entitled to receive,” said Gail Lione, President of the Harley-Davidson Foundation. “We are honored to show support and appreciation to the brave men and women who have sacrificed so much to protect our freedom.”

To learn more about the DAV Mobile Service Office or to show your support of this program please go to www.SupportDAV.org.

For information on Harley-Davidson’s support of Veterans please contact Tony Shields, Harley-Davidson Manager, Community Relations at tony.shields@harley-davidson.com.

About Disabled American Veterans
The 1.3 million-member Disabled American Veterans, a non-profit organization founded in 1920 and chartered by the U.S. Congress in 1932, represents this nation’s disabled veterans. It is dedicated to a single purpose: building better lives for our nation’s disabled veterans and their families. For more information, visit the organization’s Web site www.SupportDAV.org.

About the Harley-Davidson Foundation
The Harley-Davidson Foundation, Inc. was established in 1993. Harley-Davidson, Inc. utilizes this non-profit organization to support the communities in which the Company has facilities. The majority of the Foundation's investments are in the areas of education and community revitalization with funds also supporting programs in arts and culture, health, the environment, and national veteran's initiatives. For more information, visit www.harley-davidson.com.

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