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1. How much did you pay for your last Harley-Davidson motorcycle?
| NEW purchase @ Harley's M.S.R.P. (13) |  43% | | NEW purchase below Harley's M.S.R.P. (4) | 13% | | NEW purchase above Harley's M.S.R.P. (5) | 17% | | USED purchase @ Kelly Blue Book (KBB) or NADA suggested value (1) | 3% | | USED purchase below Kelly Blue Book (KBB) or NADA suggested value (4) | 13% | | USED purchase above Kelly Blue Book (KBB) or NADA suggested value (0) | 0% | | Don't know/Don't remember/Don't want to disclose (2) | 7% | | Don't own a Harley motorcycle... just a t-shirt (1) | 3% |
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2. After you purchased your motorcycle, what was the first thing you customized/changed/added?
| Paint (1) | 3% | | Exhaust (14) | 47% | | Gas Tank (2) | 7% | | Engine/Motor (0) | 0% | | Trans/Drivetrain (0) | 0% | | Handlebars (1) | 3% | | Tires/Wheels (3) | 10% | | Chrome (4) | 13% | | Electronics (GPS, Radio, Intercom, etc.) (0) | 0% | | Fenders (1) | 3% | | Engine Guard/Highway Pegs (4) | 13% |
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3. What is the total investment you have made in customizing your Harley-Davidson motorcycle
| $0 (0) | 0% | | $1-$500 (4) | 13% | | $501-$1000 (8) | 27% | | $1001-$1500 (4) | 13% | | $1501-$2000 (6) | 20% | | $2001-$2500 (2) | 7% | | $2501-$3000 (1) | 3% | | $3001-$4000 (0) | 0% | | $4001-$5000 (1) | 3% | | $5001+ (4) | 13% |
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4. Where did you buy your Harley-Davidson motorcycle?
| NEW from Harley-Davidson Dealer (23) | 77% | | USED from Harley-Davidson Dealer (5) | 17% | | USED from local owner (1) | 3% | | USED from ad in print publication (0) | 0% | | USED from ad on internet site (0) | 0% | | Still don't own a Harley-Davidson motorcycle, just a t-shirt (1) | 3% |
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5. How many miles on average do you ride your Harley-Davidson motorcycle?
| 0. I don't own a Harley, just a t-shirt (1) | 3% | | 1-500 miles (2) | 7% | | 501-1000 miles (0) | 0% | | 1001-2000 miles (3) | 10% | | 2001-5000 miles (6) | 20% | | 5001-7500 miles (7) | 23% | | 7501-10,000 miles (4) | 13% | | 10,001 - 15,000 miles (4) | 13% | | 15,001 miles + (3) | 10% |
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1. Harley-Davidson recently debuted a new motorcycle, the Sportster 1200N Nightster. The motorcycle includes several unique features for Harley including chopped front/rear fenders, side-mount license plate, stop-tail-turn signals, front fork gaiters, rawboned graphics and a new finish on the V-Twin Evolution engine. Bucking the system, the motorcycle features mostly black features instead of chrome.
What do you think of the new Nightster design from Harley?
| N- Doesn't make it out of neutral (2) | 2% | | 1- First gear because it has some hits, but not enough (2) | 2% | | 2- Second gear thanks to a rolling start with the lessons learned from the V-Rod (3) | 2% | | 3- Third Gear due to the combination of a big engine on a lighter frame (4) | 3% | | 4- Four gear appreciation for Old School motorcycles (26) | 20% | | 5- Fifth gear on the rear end of the Big V-Twins (20) | 15% | | 6- Sixth gear overdrive with the best style, function and price for Harley (73) | 56% |
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2. Which motorcycle are you more likely to buy?
| Nightster (114) | 88% | | V-Rod (4) | 3% | | Buell (4) | 3% | | Import (4) | 3% | | None (4) | 3% |
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3. What is your favorite feature of the new Harley-Davidson 1200N Nightster?
| Chopped front/rear fenders (18) | 14% | | Side-mount license plate (6) | 5% | | Stop-tail-turn signals (7) | 5% | | Low seat height (11) | 8% | | Old school front fork gaiters (10) | 8% | | Rawbone graphics (7) | 5% | | New finish on the V-Twin Evolution engine (4) | 3% | | Black styling, lack of chrome (61) | 47% | | MSRP- sticker price (6) | 5% |
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Author: |
Kevin Campbell |
Created: |
12/21/2006 |
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Harley-Davidson and related motorcycle news from www.1st5ive.com. |
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Harley-Davidson Rider's Edge New Rider Course Trains 100,000 Student |
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1st5ive | Press Releases
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By Kevin Campbell on
5/4/2007
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NAPLES, Fla. (May 3, 2007) - Harley-Davidson’s Rider’s Edge New Rider Course trained its 100,000th student, Michael Lambert of Estero, Fla., on March 22-26, at Harley-Davidson of Naples.
Lambert, age 39, decided to learn to ride a motorcycle when he fell in love with the dark and sinister 2007 Harley-Davidson Sportster XL1200N Nightster. Earlier this year, while waiting for the restaurant next to the dealership to open, Lambert took a stroll through the sales area to check out the new motorcycles. When he saw the new Nightster, he had to have it. Lambert planned to buy the Nightster after he completed the New Rider Course, but unfortunately the last one was sold only 2 hours before the end of his class. Lambert eagerly waited for the next one to be delivered to the dealership, and he was finally able to take home his new Nightster on April 21.
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Muscular Dystrophy Association Launches Web Site for Harley-Davidson Events |
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1st5ive | News
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By host on
4/25/2007
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MILWAUKEE (April 25, 2007) - The Muscular Dystrophy Association recently launched www.mdarides.org a new web site that highlights Harley-Davidson rides and events that raise program funds to conduct research for MDA.
Designed to be a valuable resource for Harley-Davidson enthusiasts the site contains information riders need to take part in the dozens of dealer-sponsored events to support MDA.
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April Is Check Your Helmet Month for Harley-Davidson Milwaukee |
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1st5ive | News
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By host on
4/11/2007
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(April 11, 2007) - How often should a helmet be replaced and how snug should it really fit? These are two key questions that many enthusiasts regularly ask. April is Check Your Helmet Month and MotorClothes specialists at Harley-Davidson dealerships are available to answer these questions and others regarding helmet fit, function, care and replacement.
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Harley-Davidson Steals the Show at Daytona Bike Week 2007 |
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1st5ive | News
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By host on
3/16/2007
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MILWAUKEE (March 16, 2007) - Harley-Davidson Motor Company surpassed records and marked a few firsts at Daytona Bike Week 2007, held in Daytona Beach, Fla., from March 3-10. The Harley-Davidson Indoor Show at the Ocean Center saw a record 48,000 visitors, and Harley Owners Group (H.O.G.) representatives handed out more than 14,000 pins to H.O.G. members. Harley-Davidson and Buell gave a combined 9,878 total demo rides over the eight-day period, a 25 percent increase over the total demo rides at Daytona 2006. Also, Daytona Bike Week 2007 marked the first event for the redesigned Harley-Davidson Traveling Museum.
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Harley-Davidson Fundraising Efforts Raised $150,000 for MDA During Daytona Bike Week |
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1st5ive | Press Releases
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By Kevin Campbell on
3/13/2007
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MILWAUKEE (March 13, 2007) - Harley-Davidson's fundraising efforts for the Muscular Dystrophy Association (MDA) raised more than $150,000 during 2007 Bike Week at Daytona Beach, Fla. Harley-Davidson employees, MDA organizers and event volunteers participated in various activities to raise dollars during the event March 3-10.
Harley-Davidson sponsored activities for MDA at Bike Week included the "Bankers Auction" hosted by Harley-Davidson, Inc. Chief Executive Officer Jim Ziemer and Vice President and Treasurer Jim Brostowitz, the Willie G. Davidson pledge ride to Daytona, the Harley-Davidson Ride-in Show and MDA public auction held at the Daytona Beach Ocean Center.
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2007 Harley's Heros Tour Rolls Across America |
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1st5ive | Press Releases
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By Kevin Campbell on
3/5/2007
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DAYTONA, FL (March 5, 2007) - Thanks to the generosity of a $1 million pledge from the Harley-Davidson Foundation, the Disabled American Veterans (DAV) Mobile Service Offices (MSOs) will soon embark on the 2007 Harley’s Heroes™ Tour. The 2007 tour will include stops throughout the U.S. including over one hundred Harley-Davidson dealerships where benefits assistance will be offered to veterans of all ages in communities where they live.
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Harley-Davidson Joins Buell as FEMMOTO 2007 Sponsor |
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1st5ive | Press Releases
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By Kevin Campbell on
3/2/2007
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MILWAUKEE (March 2, 2007) - For the first time at Femmoto, female riders will have the opportunity to demo ride motorcycles on the street as well as the track, and Harley-Davidson is excited to be one of the event sponsors. Buell Motorcycle Company has offered on-track demo rides at Femmoto for the last two years, but this is the first time Harley-Davidson will be involved with the event, held at the Las Vegas Motor Speedway from October 5-7.
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Wild Hogs Will R.U.B. You the Right Way |
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1st5ive | News
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By host on
3/2/2007
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 In a sterotypical battle between weekend bikers and 1%-ers, the audience comes out the winner... laughing.
Larry, Moe and Curly have nothing on Cincinnati suburbanites Woody, Doug, Bobby and Dudley. Rather than facing a crumbling marriage to a swimsuit model, Woody (John Travolta) wants to escape via a mid-life crisis roadtrip on his Harley and recruits his rich urban biker (r.u.b.) friends for the cross-country adventure. Doug (Tim Allen) is the dentist approaching a nervous breakdown. Bobby (Martin Lawrence) is the hen-pecked husband who'd do anything for time away from his wife and plumbing career. The final member of the motorcycle club is Dudley (William H. Macy) who is more dork than dude and it shows in his riding skills.
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Harley-Davidson Updates Guidance as Result of Strike |
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1st5ive | Press Releases
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By Kevin Campbell on
2/27/2007
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Milwaukee, Wis. (February 27, 2007) - Harley-Davidson, Inc. (NYSE:HOG) announced today that it is updating guidance for motorcycle shipments for the first quarter of 2007 and financial guidance for the full year. Guidance is being revised to reflect the impact of a three week strike that concluded Thursday, February 22, 2007, at the Company’s manufacturing facility in York, Pa. Full production at the Pennsylvania and Wisconsin plants is expected to resume over the next week. In all, the strike will result in a loss of approximately one month’s production.
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Union approves three-year contract, ends Harley-Davidson strike at York plant |
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1st5ive | News
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By host on
2/22/2007
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YORK, PA. (February 22, 2007) The three week strike by the union at Harley-Davidson's largest manufacturing plant is history. In a vote today, members of the union approved a three-year contract with the motorcycle company which includes no pay changes for new employees and continues to fund 100% of employee health-care premiums. Salary increases are the same as in the company's offer prior the union strike, at four percent per year.
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Machinists at Harley Ratify New Contract |
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1st5ive | Press Releases
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By Kevin Campbell on
2/22/2007
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Washington, D.C., February 22, 2007 - Members of the International Association of Machinists and Aerospace Workers (IAM) Local 175 in York, PA, today voted to ratify a new 3-year contract with Harley-Davidson that preserves established healthcare coverage, boosts wages and ends a 3-week old dispute at Harley's largest U.S. facility.
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Harley-Davidson and York Union Reach Agreement |
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1st5ive | Press Releases
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By Kevin Campbell on
2/22/2007
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York, Pa. (February 22, 2007) - Harley-Davidson Motor Company reported that motorcycle production will resume with the third shift this evening at the Company’s final assembly operations in York, following today’s ratification of a new labor agreement by its unionized employees. The new three-year agreement between the Company and International Association of Machinists and Aerospace Workers (IAM) Local 175 becomes effective today.
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Harley-Davidson 2007 Daytona Ride-In Show Set for March 7 |
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1st5ive | Press Releases
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By Kevin Campbell on
2/20/2007
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MILWAUKEE (February 20, 2007) - Some of the world’s coolest custom motorcycles will be the main attraction at the annual Harley-Davidson Ride-In Show on Wednesday, March 7 at the upcoming 66th annual Bike Week in Daytona Beach, Fla. Harley-Davidson owners are invited to enter the competition for cash and trophies, while motorcycle enthusiasts can check out the sweet selection of rolling artwork.
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Harley-Davidson and Union Reach Tentative Agreement |
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1st5ive | Press Releases
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By Kevin Campbell on
2/16/2007
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York, Pa. (February 16, 2007) - Harley-Davidson reported today that it has reached a tentative labor agreement with representatives of International Association of Machinists and Aerospace Workers (IAM) Local 175 in York. The agreement is subject to membership ratification and a vote is expected to occur the week of Feb. 19. If approved, the agreement would end a strike by Harley-Davidson’s 2,800 unionized employees in York that began February 2.
The Company has not disclosed terms of the proposed agreement or the timing of a possible resumption of motorcycle production in York.
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Ghost Rider Jumps The Shark |
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1st5ive | Reviews
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By host on
2/16/2007
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 Marvel's comic takes a wrong turn in Sony Pictures' big budget transition to the silver screen.
Readers of the Ghost Rider comic series are familiar with the storyline. The title character is a motorcycle rider given supernatural powers by a demon to do his dirty work. The original comic anti-hero was Johnny Blaze, a young motorcycle stuntman with a travelling carnival. Like most comics-turned-movies, the updated flim version quickly distances itself from the original printed storyline.
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International Motorcycle Show |
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1st5ive | Photos
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By host on
2/10/2007
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 CHICAGO, ILLINOIS (February 10, 2007) While the weather outside is frightful, the sights inside are delightful. Enjoy photos from the Windy City stop of the International Motorcycle Show presented by Cycle World.
The show girls do their best to promote the latest and best products available including the brand new Harley-Davidson 1200N Nightster motorcycle. View the 2007 models before they make it to the dealer floors this spring.
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Harley-Davidson Updates Shipment Guidance Due to Strike |
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1st5ive | Press Releases
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By Kevin Campbell on
2/8/2007
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Milwaukee, Wis. (February 8, 2007) - Following six non-production days related to a strike at its largest assembly plant, Harley-Davidson, Inc. (NYSE HOG) announced today that motorcycle shipments for the first quarter of the year will not meet previously established guidance. First quarter 2007 shipments of Harley-Davidson motorcycles had been expected to be between 82,000 and 84,000 units.
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Harley Owners Group (H.O.G.) Ridin' the Rockies Tour Climbs New Heights |
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1st5ive | Press Releases
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By Kevin Campbell on
2/1/2007
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MILWAUKEE (January 31, 2007) - H.O.G. members will ride into thin air during Ridin’ the Rockies, a 2007 H.O.G. Touring Rally, June 25-28, 2007. This high-altitude adventure will take riders from Fort Collins, Colo., to Breckenridge, Colo., on mile after mile of scenic roads that wind through the clouds.
After departing Fort Collins, enthusiasts will wind their way through the forests and valleys of Rocky Mountain National Park before twisting through the 71 peaks topping out at over 12,000 feet. The road continues to Trail Ridge Road, the highest continually paved road in North America, where riders will climb 4,000 feet in a matter of minutes before descending into Breckenridge.
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Harley-Davidson XL 1200N Nightster Rocks on the Road |
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1st5ive | Reviews
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By host on
1/29/2007
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 ORLANDO, Fla. (January 29, 2007) - Harley-Davidson Sportster motorcycles get a burst of adrenaline with the launch of the new XL 1200N Nightster. With a wicked combination of exceptional performance, unique design and a low seat height, the Nightster has a gritty, urban feel offering a sharp ride for the street.
The new Sportster model was announced today at the Harley-Davidson Winter Dealer Meeting in Orlando, Fla. Blending a low seat height and mid-mount controls with the powerful torque of the rubber-mounted Evolution V-Twin engine, the XL 1200N Nightster adds another exciting option to the Sportster family.
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WILD HOGS: Four Suburban Bikers Ride Their Motorcycles to Funnyville |
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1st5ive | Videos
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By host on
1/28/2007
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Four guys from the suburbs hit the road.. and the road hits back. The funniest looking biker gang to come along since... well, ever. There is not doubt, the guys are brothers from a different mother.
One of the best parts of being a biker is the ability to chose your two-wheel family. Tim Allen, John Travolta, Martin Lawrence and William H. Macy are not the kinds of motorcycle riders I'd want to see at my side for hundreds of miles, but together, they look to be entertaing enough for a couple of hours of laughs.
Movie opens March 2, 2007.
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Harley-Davidson (NYSE:HOG) Reports Revenue and Earnings Growth for 2006 |
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1st5ive | Press Releases
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By Kevin Campbell on
1/18/2007
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Milwaukee, Wis. (January 18, 2007) - Harley-Davidson, Inc. (NYSE: HOG) today announced its results for the fourth quarter and year ended December 31, 2006. Revenue for the quarter was $1.50 billion compared to $1.34 billion in the year-ago quarter, an 11.9 percent increase. Net income for the quarter was $252.4 million compared to $230.0 million, an increase of 9.7 percent over the fourth quarter of 2005. Fourth quarter diluted earnings per share (EPS) were $0.97, a 15.5 percent increase compared to last year’s $0.84.
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Willie G. Davidson to Keynote Annual Motorcycle Hall of Fame Museum Breakfast |
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1st5ive | Press Releases
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By Kevin Campbell on
12/13/2006
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PICKERINGTON, OHIO - Harley-Davidson styling guru and Motorcycle Hall of Fame member William G. Davidson, better known to millions of enthusiasts as Willie G., will share his vision of Harley-Davidson's iconic design heritage at the 19th Annual Motorcycle Hall of Fame Museum Fundraising Breakfast. The event takes place Friday, March 9, 2007 from 8am to 11am in Daytona Beach, FL. Each year, funds raised at the Breakfast play an important role in supporting the non-profit Motorcycle Hall of Fame Museum's mission of education and preservation, including world-class exhibits and America's only Hall of Fame dedicated to motorcycling.
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