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1. How much did you pay for your last Harley-Davidson motorcycle?
| NEW purchase @ Harley's M.S.R.P. (13) |  43% | | NEW purchase below Harley's M.S.R.P. (4) | 13% | | NEW purchase above Harley's M.S.R.P. (5) | 17% | | USED purchase @ Kelly Blue Book (KBB) or NADA suggested value (1) | 3% | | USED purchase below Kelly Blue Book (KBB) or NADA suggested value (4) | 13% | | USED purchase above Kelly Blue Book (KBB) or NADA suggested value (0) | 0% | | Don't know/Don't remember/Don't want to disclose (2) | 7% | | Don't own a Harley motorcycle... just a t-shirt (1) | 3% |
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2. After you purchased your motorcycle, what was the first thing you customized/changed/added?
| Paint (1) | 3% | | Exhaust (14) | 47% | | Gas Tank (2) | 7% | | Engine/Motor (0) | 0% | | Trans/Drivetrain (0) | 0% | | Handlebars (1) | 3% | | Tires/Wheels (3) | 10% | | Chrome (4) | 13% | | Electronics (GPS, Radio, Intercom, etc.) (0) | 0% | | Fenders (1) | 3% | | Engine Guard/Highway Pegs (4) | 13% |
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3. What is the total investment you have made in customizing your Harley-Davidson motorcycle
| $0 (0) | 0% | | $1-$500 (4) | 13% | | $501-$1000 (8) | 27% | | $1001-$1500 (4) | 13% | | $1501-$2000 (6) | 20% | | $2001-$2500 (2) | 7% | | $2501-$3000 (1) | 3% | | $3001-$4000 (0) | 0% | | $4001-$5000 (1) | 3% | | $5001+ (4) | 13% |
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4. Where did you buy your Harley-Davidson motorcycle?
| NEW from Harley-Davidson Dealer (23) | 77% | | USED from Harley-Davidson Dealer (5) | 17% | | USED from local owner (1) | 3% | | USED from ad in print publication (0) | 0% | | USED from ad on internet site (0) | 0% | | Still don't own a Harley-Davidson motorcycle, just a t-shirt (1) | 3% |
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5. How many miles on average do you ride your Harley-Davidson motorcycle?
| 0. I don't own a Harley, just a t-shirt (1) | 3% | | 1-500 miles (2) | 7% | | 501-1000 miles (0) | 0% | | 1001-2000 miles (3) | 10% | | 2001-5000 miles (6) | 20% | | 5001-7500 miles (7) | 23% | | 7501-10,000 miles (4) | 13% | | 10,001 - 15,000 miles (4) | 13% | | 15,001 miles + (3) | 10% |
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1. Harley-Davidson recently debuted a new motorcycle, the Sportster 1200N Nightster. The motorcycle includes several unique features for Harley including chopped front/rear fenders, side-mount license plate, stop-tail-turn signals, front fork gaiters, rawboned graphics and a new finish on the V-Twin Evolution engine. Bucking the system, the motorcycle features mostly black features instead of chrome.
What do you think of the new Nightster design from Harley?
| N- Doesn't make it out of neutral (2) | 2% | | 1- First gear because it has some hits, but not enough (2) | 2% | | 2- Second gear thanks to a rolling start with the lessons learned from the V-Rod (3) | 2% | | 3- Third Gear due to the combination of a big engine on a lighter frame (4) | 3% | | 4- Four gear appreciation for Old School motorcycles (26) | 20% | | 5- Fifth gear on the rear end of the Big V-Twins (20) | 15% | | 6- Sixth gear overdrive with the best style, function and price for Harley (73) | 56% |
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2. Which motorcycle are you more likely to buy?
| Nightster (114) | 88% | | V-Rod (4) | 3% | | Buell (4) | 3% | | Import (4) | 3% | | None (4) | 3% |
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3. What is your favorite feature of the new Harley-Davidson 1200N Nightster?
| Chopped front/rear fenders (18) | 14% | | Side-mount license plate (6) | 5% | | Stop-tail-turn signals (7) | 5% | | Low seat height (11) | 8% | | Old school front fork gaiters (10) | 8% | | Rawbone graphics (7) | 5% | | New finish on the V-Twin Evolution engine (4) | 3% | | Black styling, lack of chrome (61) | 47% | | MSRP- sticker price (6) | 5% |
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Author: |
Kevin Campbell |
Created: |
3/1/2007 |
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Press Releases from Harley-Davidson Inc. and other relevant sources for motorcycle owners, riders and enthusiasts. www.1st5ive.com |
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Harley-Davidson Rider's Edge New Rider Course Trains 100,000 Student |
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By Kevin Campbell on
5/4/2007
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NAPLES, Fla. (May 3, 2007) - Harley-Davidson’s Rider’s Edge New Rider Course trained its 100,000th student, Michael Lambert of Estero, Fla., on March 22-26, at Harley-Davidson of Naples.
Lambert, age 39, decided to learn to ride a motorcycle when he fell in love with the dark and sinister 2007 Harley-Davidson Sportster XL1200N Nightster. Earlier this year, while waiting for the restaurant next to the dealership to open, Lambert took a stroll through the sales area to check out the new motorcycles. When he saw the new Nightster, he had to have it. Lambert planned to buy the Nightster after he completed the New Rider Course, but unfortunately the last one was sold only 2 hours before the end of his class. Lambert eagerly waited for the next one to be delivered to the dealership, and he was finally able to take home his new Nightster on April 21.
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Harley-Davidson Fundraising Efforts Raised $150,000 for MDA During Daytona Bike Week |
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By Kevin Campbell on
3/13/2007
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MILWAUKEE (March 13, 2007) - Harley-Davidson's fundraising efforts for the Muscular Dystrophy Association (MDA) raised more than $150,000 during 2007 Bike Week at Daytona Beach, Fla. Harley-Davidson employees, MDA organizers and event volunteers participated in various activities to raise dollars during the event March 3-10.
Harley-Davidson sponsored activities for MDA at Bike Week included the "Bankers Auction" hosted by Harley-Davidson, Inc. Chief Executive Officer Jim Ziemer and Vice President and Treasurer Jim Brostowitz, the Willie G. Davidson pledge ride to Daytona, the Harley-Davidson Ride-in Show and MDA public auction held at the Daytona Beach Ocean Center.
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2007 Harley's Heros Tour Rolls Across America |
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By Kevin Campbell on
3/5/2007
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DAYTONA, FL (March 5, 2007) - Thanks to the generosity of a $1 million pledge from the Harley-Davidson Foundation, the Disabled American Veterans (DAV) Mobile Service Offices (MSOs) will soon embark on the 2007 Harley’s Heroes™ Tour. The 2007 tour will include stops throughout the U.S. including over one hundred Harley-Davidson dealerships where benefits assistance will be offered to veterans of all ages in communities where they live.
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Harley-Davidson Joins Buell as FEMMOTO 2007 Sponsor |
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By Kevin Campbell on
3/2/2007
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MILWAUKEE (March 2, 2007) - For the first time at Femmoto, female riders will have the opportunity to demo ride motorcycles on the street as well as the track, and Harley-Davidson is excited to be one of the event sponsors. Buell Motorcycle Company has offered on-track demo rides at Femmoto for the last two years, but this is the first time Harley-Davidson will be involved with the event, held at the Las Vegas Motor Speedway from October 5-7.
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Harley-Davidson Updates Guidance as Result of Strike |
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By Kevin Campbell on
2/27/2007
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Milwaukee, Wis. (February 27, 2007) - Harley-Davidson, Inc. (NYSE:HOG) announced today that it is updating guidance for motorcycle shipments for the first quarter of 2007 and financial guidance for the full year. Guidance is being revised to reflect the impact of a three week strike that concluded Thursday, February 22, 2007, at the Company’s manufacturing facility in York, Pa. Full production at the Pennsylvania and Wisconsin plants is expected to resume over the next week. In all, the strike will result in a loss of approximately one month’s production.
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Harley-Davidson Announces New Zeland Guided Tour |
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By Kevin Campbell on
2/26/2007
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MILWAUKEE (February 26, 2007) - Venture to the land of the Kiwis and experience first-hand the exotic beauty of New Zealand, all from the seat of a Harley-Davidson motorcycle. Harley-Davidson’s newest guided tour takes enthusiasts to this isolated island located between the equator and the Antarctic.
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Machinists at Harley Ratify New Contract |
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By Kevin Campbell on
2/22/2007
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Washington, D.C., February 22, 2007 - Members of the International Association of Machinists and Aerospace Workers (IAM) Local 175 in York, PA, today voted to ratify a new 3-year contract with Harley-Davidson that preserves established healthcare coverage, boosts wages and ends a 3-week old dispute at Harley's largest U.S. facility.
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Harley-Davidson and York Union Reach Agreement |
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By Kevin Campbell on
2/22/2007
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York, Pa. (February 22, 2007) - Harley-Davidson Motor Company reported that motorcycle production will resume with the third shift this evening at the Company’s final assembly operations in York, following today’s ratification of a new labor agreement by its unionized employees. The new three-year agreement between the Company and International Association of Machinists and Aerospace Workers (IAM) Local 175 becomes effective today.
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Harley-Davidson 2007 Daytona Ride-In Show Set for March 7 |
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By Kevin Campbell on
2/20/2007
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MILWAUKEE (February 20, 2007) - Some of the world’s coolest custom motorcycles will be the main attraction at the annual Harley-Davidson Ride-In Show on Wednesday, March 7 at the upcoming 66th annual Bike Week in Daytona Beach, Fla. Harley-Davidson owners are invited to enter the competition for cash and trophies, while motorcycle enthusiasts can check out the sweet selection of rolling artwork.
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Harley-Davidson and Union Reach Tentative Agreement |
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By Kevin Campbell on
2/16/2007
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York, Pa. (February 16, 2007) - Harley-Davidson reported today that it has reached a tentative labor agreement with representatives of International Association of Machinists and Aerospace Workers (IAM) Local 175 in York. The agreement is subject to membership ratification and a vote is expected to occur the week of Feb. 19. If approved, the agreement would end a strike by Harley-Davidson’s 2,800 unionized employees in York that began February 2.
The Company has not disclosed terms of the proposed agreement or the timing of a possible resumption of motorcycle production in York.
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Harley-Davidson Updates Shipment Guidance Due to Strike |
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By Kevin Campbell on
2/8/2007
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Milwaukee, Wis. (February 8, 2007) - Following six non-production days related to a strike at its largest assembly plant, Harley-Davidson, Inc. (NYSE HOG) announced today that motorcycle shipments for the first quarter of the year will not meet previously established guidance. First quarter 2007 shipments of Harley-Davidson motorcycles had been expected to be between 82,000 and 84,000 units.
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Harley Owners Group (H.O.G.) Ridin' the Rockies Tour Climbs New Heights |
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By Kevin Campbell on
2/1/2007
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MILWAUKEE (January 31, 2007) - H.O.G. members will ride into thin air during Ridin’ the Rockies, a 2007 H.O.G. Touring Rally, June 25-28, 2007. This high-altitude adventure will take riders from Fort Collins, Colo., to Breckenridge, Colo., on mile after mile of scenic roads that wind through the clouds.
After departing Fort Collins, enthusiasts will wind their way through the forests and valleys of Rocky Mountain National Park before twisting through the 71 peaks topping out at over 12,000 feet. The road continues to Trail Ridge Road, the highest continually paved road in North America, where riders will climb 4,000 feet in a matter of minutes before descending into Breckenridge.
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Harley-Davidson (NYSE:HOG) Reports Revenue and Earnings Growth for 2006 |
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By Kevin Campbell on
1/18/2007
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Milwaukee, Wis. (January 18, 2007) - Harley-Davidson, Inc. (NYSE: HOG) today announced its results for the fourth quarter and year ended December 31, 2006. Revenue for the quarter was $1.50 billion compared to $1.34 billion in the year-ago quarter, an 11.9 percent increase. Net income for the quarter was $252.4 million compared to $230.0 million, an increase of 9.7 percent over the fourth quarter of 2005. Fourth quarter diluted earnings per share (EPS) were $0.97, a 15.5 percent increase compared to last year’s $0.84.
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AMA Announces 2007 Daytona Bike Week Excursion |
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By Kevin Campbell on
12/19/2006
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PICKERINGTON, Ohio -- American Motorcyclist Association (AMA) Travel & Tours has announced its annual getaway package to Daytona Bike Week -- the motorcycling world's most sought-after destination -- March 6 - 10, 2007, in Daytona Beach, Florida.
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Willie G. Davidson to Keynote Annual Motorcycle Hall of Fame Museum Breakfast |
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By Kevin Campbell on
12/13/2006
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PICKERINGTON, OHIO - Harley-Davidson styling guru and Motorcycle Hall of Fame member William G. Davidson, better known to millions of enthusiasts as Willie G., will share his vision of Harley-Davidson's iconic design heritage at the 19th Annual Motorcycle Hall of Fame Museum Fundraising Breakfast. The event takes place Friday, March 9, 2007 from 8am to 11am in Daytona Beach, FL. Each year, funds raised at the Breakfast play an important role in supporting the non-profit Motorcycle Hall of Fame Museum's mission of education and preservation, including world-class exhibits and America's only Hall of Fame dedicated to motorcycling.
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AMA Pledges $100,000 to Help Fund Motorcycle Crash Study |
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By Kevin Campbell on
12/1/2006
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PICKERINGTON, Ohio -- The American Motorcyclist Association (AMA) has announced that it has committed $100,000 to help fund a comprehensive nationwide study of motorcycle crashes, and encourages individual motorcyclists, organizations, and businesses in the motorcycle industry to contribute to the effort through the AMA's new "Fuel the Fund" campaign.
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$1M from the Harley-Davidson Foundation to Disabled American Veterans |
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By Kevin Campbell on
11/8/2006
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CINCINNATTI, OH (November 8, 2006) - The Disabled American Veterans (DAV) is pleased to announce that a $1 million grant from the Harley-Davidson Foundation will be used to provide free services to thousands of veterans in communities across the country. The DAV Mobile Service Office program provides in-community benefits counseling and education to veterans and their families on benefits available from the U.S. Department of Veterans Affairs (VA) as a result of their service to our country.
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Harley-Davidson to Build U.S. Engine Plant |
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By Kevin Campbell on
10/16/2006
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MILWAUKEE (October 16, 2006) - Harley-Davidson Motor Company will move forward with plans to build an additional U.S. manufacturing and assembly plant outside of Wisconsin for expanded production of Big Twin motorcycle engines and transmissions, in support of the Company’s future needs.
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Harley Owners Group Announces Activities for 2007 Annual Rally |
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By Kevin Campbell on
10/9/2006
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 MILWAUKEE, Wis. (November 10, 2006) - Harley Owners Group (H.O.G.) is excited to announce that Knoxville, Tenn., is the site of CLUB H.O.G. Down Home: 24th Annual Rally, which will take place at Knoxville’s Chilhowee Park, August 24-25, 2007.
Nestled among four national parks, Knoxville offers memorable roads and breathtaking scenery. This “Gateway to the Smokies” will welcome H.O.G. members from across the country and the world as they experience all the natural beauty the Knoxville area has to offer, including Great Smoky Mountains National Park, located 35 miles southeast of the city.
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Harley Owners Head West for the Iron Pony Ride |
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By Kevin Campbell on
8/16/2006
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BILLINGS, Mont. (August 17, 2006) - Hundreds of H.O.G. members from across the nation will saddle up on their motorcycles to tour the American West on the Iron Pony Ride, a 2006 H.O.G. Touring Rally, from Billings, Mont., to Cody, Wyo., Aug. 21-24.
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Harley-Davidson 2007 Motorcycles Honor Military Service |
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By Kevin Campbell on
8/10/2006
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MILWAUKEE (August 11, 2006) - American military personnel and veterans know well the extraordinary sacrifice required to serve their country and protect freedom around the world. It is a level of dedication and commitment that cannot be taken for granted and is greatly respected by Harley-Davidson.
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Harley-Davidson 2006 Sturgis Rally Schedule Announced |
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By Kevin Campbell on
7/23/2006
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MILWAUKEE (July 24, 2006) - Motorcycling enthusiasts will have plenty to see, do and ride in Rapid City at the 66th Annual Black Hills Motorcycle Rally, August 5-12, 2006, as the official Harley-Davidson schedule of activities is now in place. The rally is one of the world’s most popular motorcycle events due to its deep heritage, beautiful scenery and range of attractions.
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New Harley-Davidson Smart Security System is Self-Arming |
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By Kevin Campbell on
7/15/2006
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 Milwaukee, Wis. (July 14, 2006) - Harley-Davidson offers its motorcycle owners more convenient protection with the introduction of its Smart Security System ($325) as a factory-installed option for all 2007 Harley-Davidson models. The new security system lives up to its name with the addition of many new, intuitive and rider-friendly features.
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New VRSCX Salutes Screamin' Eagle/Vance & Hines Team |
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By Kevin Campbell on
7/14/2006
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Milwaukee, Wis. (July 14, 2006) - The new, limited-production Harley-Davidson VRSCX combines radical Screamin’ Eagle performance with a drag-strip profile and graphics inspired by the V-Rod motorcycles raced by the Screamin’ Eagle / Vance & Hines team that has captured two consecutive NHRA Pro Stock Motorcycle world titles.
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Harley Owners Group: Saints to Sinners Ride June 19-22 |
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By Kevin Campbell on
6/8/2006
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SALT LAKE CITY, Utah (June 8, 2006) - The summer heats up with H.O.G.’s first touring rally of the season – the Saint to Sinners Ride. More than 500 H.O.G. members will unite in the saintly city of Salt Lake City for an adventure across state lines to the hotbed of temptation in Las Vegas, June 19 through 22, 2006.
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Motorcycle Hall of Fame Announces Class of 2006 |
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By Kevin Campbell on
5/24/2006
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PICKERINGTON, Ohio -- The Motorcycle Hall of Fame Museum today announced nine new members for induction into the Motorcycle Hall of Fame, with ceremonies scheduled for Saturday evening, October 7, 2006. This year’s inductees include racing champions, land-speed record holders, industry leaders and innovators. Bill Werner, one of motorcycling’s most successful race bike tuning talents and a Motorcycle Hall of Fame member since 2000, will serve as master of ceremonies for the 2006 event.
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