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1. How much did you pay for your last Harley-Davidson motorcycle?
| NEW purchase @ Harley's M.S.R.P. (13) |  43% | | NEW purchase below Harley's M.S.R.P. (4) | 13% | | NEW purchase above Harley's M.S.R.P. (5) | 17% | | USED purchase @ Kelly Blue Book (KBB) or NADA suggested value (1) | 3% | | USED purchase below Kelly Blue Book (KBB) or NADA suggested value (4) | 13% | | USED purchase above Kelly Blue Book (KBB) or NADA suggested value (0) | 0% | | Don't know/Don't remember/Don't want to disclose (2) | 7% | | Don't own a Harley motorcycle... just a t-shirt (1) | 3% |
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2. After you purchased your motorcycle, what was the first thing you customized/changed/added?
| Paint (1) | 3% | | Exhaust (14) | 47% | | Gas Tank (2) | 7% | | Engine/Motor (0) | 0% | | Trans/Drivetrain (0) | 0% | | Handlebars (1) | 3% | | Tires/Wheels (3) | 10% | | Chrome (4) | 13% | | Electronics (GPS, Radio, Intercom, etc.) (0) | 0% | | Fenders (1) | 3% | | Engine Guard/Highway Pegs (4) | 13% |
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3. What is the total investment you have made in customizing your Harley-Davidson motorcycle
| $0 (0) | 0% | | $1-$500 (4) | 13% | | $501-$1000 (8) | 27% | | $1001-$1500 (4) | 13% | | $1501-$2000 (6) | 20% | | $2001-$2500 (2) | 7% | | $2501-$3000 (1) | 3% | | $3001-$4000 (0) | 0% | | $4001-$5000 (1) | 3% | | $5001+ (4) | 13% |
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4. Where did you buy your Harley-Davidson motorcycle?
| NEW from Harley-Davidson Dealer (23) | 77% | | USED from Harley-Davidson Dealer (5) | 17% | | USED from local owner (1) | 3% | | USED from ad in print publication (0) | 0% | | USED from ad on internet site (0) | 0% | | Still don't own a Harley-Davidson motorcycle, just a t-shirt (1) | 3% |
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5. How many miles on average do you ride your Harley-Davidson motorcycle?
| 0. I don't own a Harley, just a t-shirt (1) | 3% | | 1-500 miles (2) | 7% | | 501-1000 miles (0) | 0% | | 1001-2000 miles (3) | 10% | | 2001-5000 miles (6) | 20% | | 5001-7500 miles (7) | 23% | | 7501-10,000 miles (4) | 13% | | 10,001 - 15,000 miles (4) | 13% | | 15,001 miles + (3) | 10% |
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1. Harley-Davidson recently debuted a new motorcycle, the Sportster 1200N Nightster. The motorcycle includes several unique features for Harley including chopped front/rear fenders, side-mount license plate, stop-tail-turn signals, front fork gaiters, rawboned graphics and a new finish on the V-Twin Evolution engine. Bucking the system, the motorcycle features mostly black features instead of chrome.
What do you think of the new Nightster design from Harley?
| N- Doesn't make it out of neutral (2) | 2% | | 1- First gear because it has some hits, but not enough (2) | 2% | | 2- Second gear thanks to a rolling start with the lessons learned from the V-Rod (3) | 2% | | 3- Third Gear due to the combination of a big engine on a lighter frame (4) | 3% | | 4- Four gear appreciation for Old School motorcycles (26) | 20% | | 5- Fifth gear on the rear end of the Big V-Twins (20) | 15% | | 6- Sixth gear overdrive with the best style, function and price for Harley (73) | 56% |
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2. Which motorcycle are you more likely to buy?
| Nightster (114) | 88% | | V-Rod (4) | 3% | | Buell (4) | 3% | | Import (4) | 3% | | None (4) | 3% |
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3. What is your favorite feature of the new Harley-Davidson 1200N Nightster?
| Chopped front/rear fenders (18) | 14% | | Side-mount license plate (6) | 5% | | Stop-tail-turn signals (7) | 5% | | Low seat height (11) | 8% | | Old school front fork gaiters (10) | 8% | | Rawbone graphics (7) | 5% | | New finish on the V-Twin Evolution engine (4) | 3% | | Black styling, lack of chrome (61) | 47% | | MSRP- sticker price (6) | 5% |
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Harley-Davidson Rider's Edge New Rider Course Trains 100,000 Student |
1st5ive.com News, Photos, Videos and Reviews
1st5ive | Press Releases
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By Kevin Campbell on
5/4/2007
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NAPLES, Fla. (May 3, 2007) - Harley-Davidson’s Rider’s Edge New Rider Course trained its 100,000th student, Michael Lambert of Estero, Fla., on March 22-26, at Harley-Davidson of Naples.
Lambert, age 39, decided to learn to ride a motorcycle when he fell in love with the dark and sinister 2007 Harley-Davidson Sportster XL1200N Nightster. Earlier this year, while waiting for the restaurant next to the dealership to open, Lambert took a stroll through the sales area to check out the new motorcycles. When he saw the new Nightster, he had to have it. Lambert planned to buy the Nightster after he completed the New Rider Course, but unfortunately the last one was sold only 2 hours before the end of his class. Lambert eagerly waited for the next one to be delivered to the dealership, and he was finally able to take home his new Nightster on April 21.
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Harley-Davidson Steals the Show at Daytona Bike Week 2007 |
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1st5ive.com News, Photos, Videos and Reviews
1st5ive | News
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By host on
3/16/2007
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MILWAUKEE (March 16, 2007) - Harley-Davidson Motor Company surpassed records and marked a few firsts at Daytona Bike Week 2007, held in Daytona Beach, Fla., from March 3-10. The Harley-Davidson Indoor Show at the Ocean Center saw a record 48,000 visitors, and Harley Owners Group (H.O.G.) representatives handed out more than 14,000 pins to H.O.G. members. Harley-Davidson and Buell gave a combined 9,878 total demo rides over the eight-day period, a 25 percent increase over the total demo rides at Daytona 2006. Also, Daytona Bike Week 2007 marked the first event for the redesigned Harley-Davidson Traveling Museum.
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Harley-Davidson Fundraising Efforts Raised $150,000 for MDA During Daytona Bike Week |
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1st5ive.com News, Photos, Videos and Reviews
1st5ive | Press Releases
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By Kevin Campbell on
3/13/2007
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MILWAUKEE (March 13, 2007) - Harley-Davidson's fundraising efforts for the Muscular Dystrophy Association (MDA) raised more than $150,000 during 2007 Bike Week at Daytona Beach, Fla. Harley-Davidson employees, MDA organizers and event volunteers participated in various activities to raise dollars during the event March 3-10.
Harley-Davidson sponsored activities for MDA at Bike Week included the "Bankers Auction" hosted by Harley-Davidson, Inc. Chief Executive Officer Jim Ziemer and Vice President and Treasurer Jim Brostowitz, the Willie G. Davidson pledge ride to Daytona, the Harley-Davidson Ride-in Show and MDA public auction held at the Daytona Beach Ocean Center.
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Wild Hogs Will R.U.B. You the Right Way |
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1st5ive.com News, Photos, Videos and Reviews
1st5ive | News
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By host on
3/2/2007
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 In a sterotypical battle between weekend bikers and 1%-ers, the audience comes out the winner... laughing.
Larry, Moe and Curly have nothing on Cincinnati suburbanites Woody, Doug, Bobby and Dudley. Rather than facing a crumbling marriage to a swimsuit model, Woody (John Travolta) wants to escape via a mid-life crisis roadtrip on his Harley and recruits his rich urban biker (r.u.b.) friends for the cross-country adventure. Doug (Tim Allen) is the dentist approaching a nervous breakdown. Bobby (Martin Lawrence) is the hen-pecked husband who'd do anything for time away from his wife and plumbing career. The final member of the motorcycle club is Dudley (William H. Macy) who is more dork than dude and it shows in his riding skills.
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Harley-Davidson Updates Guidance as Result of Strike |
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1st5ive.com News, Photos, Videos and Reviews
1st5ive | Press Releases
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By Kevin Campbell on
2/27/2007
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Milwaukee, Wis. (February 27, 2007) - Harley-Davidson, Inc. (NYSE:HOG) announced today that it is updating guidance for motorcycle shipments for the first quarter of 2007 and financial guidance for the full year. Guidance is being revised to reflect the impact of a three week strike that concluded Thursday, February 22, 2007, at the Company’s manufacturing facility in York, Pa. Full production at the Pennsylvania and Wisconsin plants is expected to resume over the next week. In all, the strike will result in a loss of approximately one month’s production.
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Harley-Davidson and Union Reach Tentative Agreement |
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1st5ive.com News, Photos, Videos and Reviews
1st5ive | Press Releases
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By Kevin Campbell on
2/16/2007
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York, Pa. (February 16, 2007) - Harley-Davidson reported today that it has reached a tentative labor agreement with representatives of International Association of Machinists and Aerospace Workers (IAM) Local 175 in York. The agreement is subject to membership ratification and a vote is expected to occur the week of Feb. 19. If approved, the agreement would end a strike by Harley-Davidson’s 2,800 unionized employees in York that began February 2.
The Company has not disclosed terms of the proposed agreement or the timing of a possible resumption of motorcycle production in York.
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Ghost Rider Jumps The Shark |
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1st5ive.com News, Photos, Videos and Reviews
1st5ive | Reviews
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By host on
2/16/2007
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 Marvel's comic takes a wrong turn in Sony Pictures' big budget transition to the silver screen.
Readers of the Ghost Rider comic series are familiar with the storyline. The title character is a motorcycle rider given supernatural powers by a demon to do his dirty work. The original comic anti-hero was Johnny Blaze, a young motorcycle stuntman with a travelling carnival. Like most comics-turned-movies, the updated flim version quickly distances itself from the original printed storyline.
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Harley Owners Group (H.O.G.) Ridin' the Rockies Tour Climbs New Heights |
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1st5ive.com News, Photos, Videos and Reviews
1st5ive | Press Releases
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By Kevin Campbell on
2/1/2007
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MILWAUKEE (January 31, 2007) - H.O.G. members will ride into thin air during Ridin’ the Rockies, a 2007 H.O.G. Touring Rally, June 25-28, 2007. This high-altitude adventure will take riders from Fort Collins, Colo., to Breckenridge, Colo., on mile after mile of scenic roads that wind through the clouds.
After departing Fort Collins, enthusiasts will wind their way through the forests and valleys of Rocky Mountain National Park before twisting through the 71 peaks topping out at over 12,000 feet. The road continues to Trail Ridge Road, the highest continually paved road in North America, where riders will climb 4,000 feet in a matter of minutes before descending into Breckenridge.
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