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  September 6, 2008  
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April Survey
1. How much did you pay for your last Harley-Davidson motorcycle?

NEW purchase @ Harley's M.S.R.P. (13) 43%
NEW purchase below Harley's M.S.R.P. (4) 13%
NEW purchase above Harley's M.S.R.P. (5) 17%
USED purchase @ Kelly Blue Book (KBB) or NADA suggested value (1) 3%
USED purchase below Kelly Blue Book (KBB) or NADA suggested value (4) 13%
USED purchase above Kelly Blue Book (KBB) or NADA suggested value (0) 0%
Don't know/Don't remember/Don't want to disclose (2) 7%
Don't own a Harley motorcycle... just a t-shirt (1) 3%

2. After you purchased your motorcycle, what was the first thing you customized/changed/added?

Paint (1) 3%
Exhaust (14) 47%
Gas Tank (2) 7%
Engine/Motor (0) 0%
Trans/Drivetrain (0) 0%
Handlebars (1) 3%
Tires/Wheels (3) 10%
Chrome (4) 13%
Electronics (GPS, Radio, Intercom, etc.) (0) 0%
Fenders (1) 3%
Engine Guard/Highway Pegs (4) 13%

3. What is the total investment you have made in customizing your Harley-Davidson motorcycle

$0 (0) 0%
$1-$500 (4) 13%
$501-$1000 (8) 27%
$1001-$1500 (4) 13%
$1501-$2000 (6) 20%
$2001-$2500 (2) 7%
$2501-$3000 (1) 3%
$3001-$4000 (0) 0%
$4001-$5000 (1) 3%
$5001+ (4) 13%

4. Where did you buy your Harley-Davidson motorcycle?

NEW from Harley-Davidson Dealer (23) 77%
USED from Harley-Davidson Dealer (5) 17%
USED from local owner (1) 3%
USED from ad in print publication (0) 0%
USED from ad on internet site (0) 0%
Still don't own a Harley-Davidson motorcycle, just a t-shirt (1) 3%

5. How many miles on average do you ride your Harley-Davidson motorcycle?

0. I don't own a Harley, just a t-shirt (1) 3%
1-500 miles (2) 7%
501-1000 miles (0) 0%
1001-2000 miles (3) 10%
2001-5000 miles (6) 20%
5001-7500 miles (7) 23%
7501-10,000 miles (4) 13%
10,001 - 15,000 miles (4) 13%
15,001 miles + (3) 10%


March Survey
1. Harley-Davidson recently debuted a new motorcycle, the Sportster 1200N Nightster. The motorcycle includes several unique features for Harley including chopped front/rear fenders, side-mount license plate, stop-tail-turn signals, front fork gaiters, rawboned graphics and a new finish on the V-Twin Evolution engine. Bucking the system, the motorcycle features mostly black features instead of chrome. What do you think of the new Nightster design from Harley?

N- Doesn't make it out of neutral (2) 2%
1- First gear because it has some hits, but not enough (2) 2%
2- Second gear thanks to a rolling start with the lessons learned from the V-Rod (3) 2%
3- Third Gear due to the combination of a big engine on a lighter frame (4) 3%
4- Four gear appreciation for Old School motorcycles (26) 20%
5- Fifth gear on the rear end of the Big V-Twins (20) 15%
6- Sixth gear overdrive with the best style, function and price for Harley (73) 56%

2. Which motorcycle are you more likely to buy?

Nightster (114) 88%
V-Rod (4) 3%
Buell (4) 3%
Import (4) 3%
None (4) 3%

3. What is your favorite feature of the new Harley-Davidson 1200N Nightster?

Chopped front/rear fenders (18) 14%
Side-mount license plate (6) 5%
Stop-tail-turn signals (7) 5%
Low seat height (11) 8%
Old school front fork gaiters (10) 8%
Rawbone graphics (7) 5%
New finish on the V-Twin Evolution engine (4) 3%
Black styling, lack of chrome (61) 47%
MSRP- sticker price (6) 5%



Location: Blogs1st5ive.com News, Photos, Videos and Reviews1st5ive | Press Releases    
Posted by: Kevin Campbell 2/8/2007
HARLEY-DAVIDSON UPDATES SHIPMENT GUIDANCE DUE TO STRIKE

Milwaukee, Wis. (February 8, 2007) - Following six non-production days related to a strike at its largest assembly plant, Harley-Davidson, Inc. (NYSE HOG) announced today that motorcycle shipments for the first quarter of the year will not meet previously established guidance. First quarter 2007 shipments of Harley-Davidson motorcycles had been expected to be between 82,000 and 84,000 units.


At this time, the Company is not providing motorcycle shipment guidance for the first quarter, nor is it prepared to predict whether the strike will have an effect on full year financial guidance.

Approximately 2,800 unionized employees who are members of the International Association of Machinists and Aerospace Workers (IAM) Local 175 are currently on strike at the Company’s facility in York, Pa. The Harley-Davidson employees in York primarily manufacture and assemble Touring and Softail® model motorcycles.

As a result of the strike, the Company has reduced production of engines and transmissions at its facility in Menomonee Falls, Wis. and injection-molded and other components in Tomahawk, Wis. Layoffs could begin as soon as the week of February 12th for some employees. The initial layoffs will be voluntary; involuntary layoffs will be implemented as necessary.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport and sport-touring motorcycles. Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.

The Company intends that statements relating to guidance in this release are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated as of the date of this release.

Certain risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this release are only made as of the date of this release, and the Company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

The duration of the work stoppage at the York, PA facility is one factor that could affect actual results. The Company’s ability to meet targets and expectations also depends upon, among other factors, the factors that the Company identified in its January 18, 2007 press release announcing 2006 results. Other factors are described in risk factors that the Company has disclosed in documents previously filed with the Securities and Exchange Commission.


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