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1. How much did you pay for your last Harley-Davidson motorcycle?
| NEW purchase @ Harley's M.S.R.P. (13) |  43% | | NEW purchase below Harley's M.S.R.P. (4) | 13% | | NEW purchase above Harley's M.S.R.P. (5) | 17% | | USED purchase @ Kelly Blue Book (KBB) or NADA suggested value (1) | 3% | | USED purchase below Kelly Blue Book (KBB) or NADA suggested value (4) | 13% | | USED purchase above Kelly Blue Book (KBB) or NADA suggested value (0) | 0% | | Don't know/Don't remember/Don't want to disclose (2) | 7% | | Don't own a Harley motorcycle... just a t-shirt (1) | 3% |
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2. After you purchased your motorcycle, what was the first thing you customized/changed/added?
| Paint (1) | 3% | | Exhaust (14) | 47% | | Gas Tank (2) | 7% | | Engine/Motor (0) | 0% | | Trans/Drivetrain (0) | 0% | | Handlebars (1) | 3% | | Tires/Wheels (3) | 10% | | Chrome (4) | 13% | | Electronics (GPS, Radio, Intercom, etc.) (0) | 0% | | Fenders (1) | 3% | | Engine Guard/Highway Pegs (4) | 13% |
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3. What is the total investment you have made in customizing your Harley-Davidson motorcycle
| $0 (0) | 0% | | $1-$500 (4) | 13% | | $501-$1000 (8) | 27% | | $1001-$1500 (4) | 13% | | $1501-$2000 (6) | 20% | | $2001-$2500 (2) | 7% | | $2501-$3000 (1) | 3% | | $3001-$4000 (0) | 0% | | $4001-$5000 (1) | 3% | | $5001+ (4) | 13% |
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4. Where did you buy your Harley-Davidson motorcycle?
| NEW from Harley-Davidson Dealer (23) | 77% | | USED from Harley-Davidson Dealer (5) | 17% | | USED from local owner (1) | 3% | | USED from ad in print publication (0) | 0% | | USED from ad on internet site (0) | 0% | | Still don't own a Harley-Davidson motorcycle, just a t-shirt (1) | 3% |
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5. How many miles on average do you ride your Harley-Davidson motorcycle?
| 0. I don't own a Harley, just a t-shirt (1) | 3% | | 1-500 miles (2) | 7% | | 501-1000 miles (0) | 0% | | 1001-2000 miles (3) | 10% | | 2001-5000 miles (6) | 20% | | 5001-7500 miles (7) | 23% | | 7501-10,000 miles (4) | 13% | | 10,001 - 15,000 miles (4) | 13% | | 15,001 miles + (3) | 10% |
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1. Harley-Davidson recently debuted a new motorcycle, the Sportster 1200N Nightster. The motorcycle includes several unique features for Harley including chopped front/rear fenders, side-mount license plate, stop-tail-turn signals, front fork gaiters, rawboned graphics and a new finish on the V-Twin Evolution engine. Bucking the system, the motorcycle features mostly black features instead of chrome.
What do you think of the new Nightster design from Harley?
| N- Doesn't make it out of neutral (2) | 2% | | 1- First gear because it has some hits, but not enough (2) | 2% | | 2- Second gear thanks to a rolling start with the lessons learned from the V-Rod (3) | 2% | | 3- Third Gear due to the combination of a big engine on a lighter frame (4) | 3% | | 4- Four gear appreciation for Old School motorcycles (26) | 20% | | 5- Fifth gear on the rear end of the Big V-Twins (20) | 15% | | 6- Sixth gear overdrive with the best style, function and price for Harley (73) | 56% |
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2. Which motorcycle are you more likely to buy?
| Nightster (114) | 88% | | V-Rod (4) | 3% | | Buell (4) | 3% | | Import (4) | 3% | | None (4) | 3% |
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3. What is your favorite feature of the new Harley-Davidson 1200N Nightster?
| Chopped front/rear fenders (18) | 14% | | Side-mount license plate (6) | 5% | | Stop-tail-turn signals (7) | 5% | | Low seat height (11) | 8% | | Old school front fork gaiters (10) | 8% | | Rawbone graphics (7) | 5% | | New finish on the V-Twin Evolution engine (4) | 3% | | Black styling, lack of chrome (61) | 47% | | MSRP- sticker price (6) | 5% |
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