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  September 6, 2008  
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April Survey
1. How much did you pay for your last Harley-Davidson motorcycle?

NEW purchase @ Harley's M.S.R.P. (13) 43%
NEW purchase below Harley's M.S.R.P. (4) 13%
NEW purchase above Harley's M.S.R.P. (5) 17%
USED purchase @ Kelly Blue Book (KBB) or NADA suggested value (1) 3%
USED purchase below Kelly Blue Book (KBB) or NADA suggested value (4) 13%
USED purchase above Kelly Blue Book (KBB) or NADA suggested value (0) 0%
Don't know/Don't remember/Don't want to disclose (2) 7%
Don't own a Harley motorcycle... just a t-shirt (1) 3%

2. After you purchased your motorcycle, what was the first thing you customized/changed/added?

Paint (1) 3%
Exhaust (14) 47%
Gas Tank (2) 7%
Engine/Motor (0) 0%
Trans/Drivetrain (0) 0%
Handlebars (1) 3%
Tires/Wheels (3) 10%
Chrome (4) 13%
Electronics (GPS, Radio, Intercom, etc.) (0) 0%
Fenders (1) 3%
Engine Guard/Highway Pegs (4) 13%

3. What is the total investment you have made in customizing your Harley-Davidson motorcycle

$0 (0) 0%
$1-$500 (4) 13%
$501-$1000 (8) 27%
$1001-$1500 (4) 13%
$1501-$2000 (6) 20%
$2001-$2500 (2) 7%
$2501-$3000 (1) 3%
$3001-$4000 (0) 0%
$4001-$5000 (1) 3%
$5001+ (4) 13%

4. Where did you buy your Harley-Davidson motorcycle?

NEW from Harley-Davidson Dealer (23) 77%
USED from Harley-Davidson Dealer (5) 17%
USED from local owner (1) 3%
USED from ad in print publication (0) 0%
USED from ad on internet site (0) 0%
Still don't own a Harley-Davidson motorcycle, just a t-shirt (1) 3%

5. How many miles on average do you ride your Harley-Davidson motorcycle?

0. I don't own a Harley, just a t-shirt (1) 3%
1-500 miles (2) 7%
501-1000 miles (0) 0%
1001-2000 miles (3) 10%
2001-5000 miles (6) 20%
5001-7500 miles (7) 23%
7501-10,000 miles (4) 13%
10,001 - 15,000 miles (4) 13%
15,001 miles + (3) 10%


March Survey
1. Harley-Davidson recently debuted a new motorcycle, the Sportster 1200N Nightster. The motorcycle includes several unique features for Harley including chopped front/rear fenders, side-mount license plate, stop-tail-turn signals, front fork gaiters, rawboned graphics and a new finish on the V-Twin Evolution engine. Bucking the system, the motorcycle features mostly black features instead of chrome. What do you think of the new Nightster design from Harley?

N- Doesn't make it out of neutral (2) 2%
1- First gear because it has some hits, but not enough (2) 2%
2- Second gear thanks to a rolling start with the lessons learned from the V-Rod (3) 2%
3- Third Gear due to the combination of a big engine on a lighter frame (4) 3%
4- Four gear appreciation for Old School motorcycles (26) 20%
5- Fifth gear on the rear end of the Big V-Twins (20) 15%
6- Sixth gear overdrive with the best style, function and price for Harley (73) 56%

2. Which motorcycle are you more likely to buy?

Nightster (114) 88%
V-Rod (4) 3%
Buell (4) 3%
Import (4) 3%
None (4) 3%

3. What is your favorite feature of the new Harley-Davidson 1200N Nightster?

Chopped front/rear fenders (18) 14%
Side-mount license plate (6) 5%
Stop-tail-turn signals (7) 5%
Low seat height (11) 8%
Old school front fork gaiters (10) 8%
Rawbone graphics (7) 5%
New finish on the V-Twin Evolution engine (4) 3%
Black styling, lack of chrome (61) 47%
MSRP- sticker price (6) 5%



Location: Blogs1st5ive.com News, Photos, Videos and Reviews1st5ive | Press Releases    
Posted by: Kevin Campbell 2/20/2007
HARLEY-DAVIDSON 2007 DAYTONA RIDE-IN SHOW SET FOR MARCH 7


MILWAUKEE (February 20, 2007) - Some of the world’s coolest custom motorcycles will be the main attraction at the annual Harley-Davidson Ride-In Show on Wednesday, March 7 at the upcoming 66th annual Bike Week in Daytona Beach, Fla. Harley-Davidson owners are invited to enter the competition for cash and trophies, while motorcycle enthusiasts can check out the sweet selection of rolling artwork.


Owners can enter their Harley-Davidson motorcycles in the Ride-In Show Contest to be held on Wednesday, March 7 at the Ocean Center Arena, 101 N. Atlantic Avenue. Registration is from 8-11 a.m., with judging to follow by Harley-Davidson design experts and prize awards. The $10 entry fee is donated to the Muscular Dystrophy Association, and each participant receives a special edition commemorative plaque designed by Willie G. Davidson. "Best of Show" winners in each of the judging classes will receive a $500 cash prize and a trophy. In addition, $500 cash prizes will be awarded to the top Sportster and top Big Twin motorcycles using Harley-Davidson Genuine Motor Accessories. There is no charge for spectators to attend the Ride-In Show.


“Daytona is a prime opportunity for the Harley-Davidson riders who spend countless hours customizing their motorcycles to display the results of their hard work,” said Art Gompper, Harley-Davidson Director of Marketing. “The passion and attention to detail that goes in to these custom Harleys always makes for an incredible show.”


The Harley-Davidson Ride-In Show has also been one of the biggest shows at Daytona Bike Week for more than 20 years. This year, there will be Ball of Steel Stunt Shows and live entertainment outside the Ocean Center during the Ride-In Show.


Other Harley-Davidson events at various times during the week at the Ocean Center include the Harley-Davidson and Buell new product show, H.O.G. member activities, Muscular Dystrophy Association (MDA) Auction and Bike Raffle, motorcycle product and technical seminars, and the Ford Harley-Davidson ™ F-Series Display. There will also be Harley-Davidson and Buell Demo Rides at the Daytona International Speedway and activities at Harley-Davidson dealerships in the Daytona area.


A full schedule of Harley-Davidson Bike Week activities will be posted on www.harley-davidson.com. The site will be updated daily throughout the week with images of the Ride-In Show and other Bike Week activities.


Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.



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