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  November 20, 2008  
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Reader Survey
1. How much did you pay for your last Harley-Davidson motorcycle?

NEW purchase @ Harley's M.S.R.P. (13) 43%
NEW purchase below Harley's M.S.R.P. (4) 13%
NEW purchase above Harley's M.S.R.P. (5) 17%
USED purchase @ Kelly Blue Book (KBB) or NADA suggested value (1) 3%
USED purchase below Kelly Blue Book (KBB) or NADA suggested value (4) 13%
USED purchase above Kelly Blue Book (KBB) or NADA suggested value (0) 0%
Don't know/Don't remember/Don't want to disclose (2) 7%
Don't own a Harley motorcycle... just a t-shirt (1) 3%
2. After you purchased your motorcycle, what was the first thing you customized/changed/added?

Paint (1) 3%
Exhaust (14) 47%
Gas Tank (2) 7%
Engine/Motor (0) 0%
Trans/Drivetrain (0) 0%
Handlebars (1) 3%
Tires/Wheels (3) 10%
Chrome (4) 13%
Electronics (GPS, Radio, Intercom, etc.) (0) 0%
Fenders (1) 3%
Engine Guard/Highway Pegs (4) 13%
3. What is the total investment you have made in customizing your Harley-Davidson motorcycle

$0 (0) 0%
$1-$500 (4) 13%
$501-$1000 (8) 27%
$1001-$1500 (4) 13%
$1501-$2000 (6) 20%
$2001-$2500 (2) 7%
$2501-$3000 (1) 3%
$3001-$4000 (0) 0%
$4001-$5000 (1) 3%
$5001+ (4) 13%
4. Where did you buy your Harley-Davidson motorcycle?

NEW from Harley-Davidson Dealer (23) 77%
USED from Harley-Davidson Dealer (5) 17%
USED from local owner (1) 3%
USED from ad in print publication (0) 0%
USED from ad on internet site (0) 0%
Still don't own a Harley-Davidson motorcycle, just a t-shirt (1) 3%
5. How many miles on average do you ride your Harley-Davidson motorcycle?

0. I don't own a Harley, just a t-shirt (1) 3%
1-500 miles (2) 7%
501-1000 miles (0) 0%
1001-2000 miles (3) 10%
2001-5000 miles (6) 20%
5001-7500 miles (7) 23%
7501-10,000 miles (4) 13%
10,001 - 15,000 miles (4) 13%
15,001 miles + (3) 10%

Reader Survey
1. Harley-Davidson recently debuted a new motorcycle, the Sportster 1200N Nightster. The motorcycle includes several unique features for Harley including chopped front/rear fenders, side-mount license plate, stop-tail-turn signals, front fork gaiters, rawboned graphics and a new finish on the V-Twin Evolution engine. Bucking the system, the motorcycle features mostly black features instead of chrome. What do you think of the new Nightster design from Harley?

N- Doesn't make it out of neutral (2) 2%
1- First gear because it has some hits, but not enough (2) 2%
2- Second gear thanks to a rolling start with the lessons learned from the V-Rod (3) 2%
3- Third Gear due to the combination of a big engine on a lighter frame (4) 3%
4- Four gear appreciation for Old School motorcycles (26) 20%
5- Fifth gear on the rear end of the Big V-Twins (20) 15%
6- Sixth gear overdrive with the best style, function and price for Harley (73) 56%
2. Which motorcycle are you more likely to buy?

Nightster (114) 88%
V-Rod (4) 3%
Buell (4) 3%
Import (4) 3%
None (4) 3%
3. What is your favorite feature of the new Harley-Davidson 1200N Nightster?

Chopped front/rear fenders (18) 14%
Side-mount license plate (6) 5%
Stop-tail-turn signals (7) 5%
Low seat height (11) 8%
Old school front fork gaiters (10) 8%
Rawbone graphics (7) 5%
New finish on the V-Twin Evolution engine (4) 3%
Black styling, lack of chrome (61) 47%
MSRP- sticker price (6) 5%

Location: Blogs1st5ive.com News, Photos, Videos and Reviews1st5ive | Press Releases    
Posted by: Kevin Campbell 3/13/2007
HARLEY-DAVIDSON FUNDRAISING EFFORTS RAISED $150,000 FOR MDA DURING DAYTONA BIKE WEEK

MILWAUKEE (March 13, 2007) - Harley-Davidson's fundraising efforts for the Muscular Dystrophy Association (MDA) raised more than $150,000 during 2007 Bike Week at Daytona Beach, Fla. Harley-Davidson employees, MDA organizers and event volunteers participated in various activities to raise dollars during the event March 3-10.
Harley-Davidson sponsored activities for MDA at Bike Week included the "Bankers Auction" hosted by Harley-Davidson, Inc. Chief Executive Officer Jim Ziemer and Vice President and Treasurer Jim Brostowitz, the Willie G. Davidson pledge ride to Daytona, the Harley-Davidson Ride-in Show and MDA public auction held at the Daytona Beach Ocean Center.

Harley-Davidson and MDA volunteers also sold event pins and raffle tickets for a 2007 Harley-Davidson Fat Boy® Motorcycle customized by Willie G. Davidson with special Daytona graphics. As an added feature the motorcycle was fully accessorized with Genuine Motor Accessories™ installed by Harley-Davidson technicians on the Daytona show floor. Jimmie Gore of Pleasantville, LA won this one of a kind motorcycle.

Harley-Davidson has been a national sponsor of the Muscular Dystrophy Association since 1980 and the family of dealers, riders, suppliers and employees has raised more than $60 million for MDA. The funds raised support life-saving research, comprehensive medical care for children and adults with neuromuscular disease and MDA summer camps.

 


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