In tough economy, Harley-Davidson launches new premium touring motorcycle

HARLEY-DAVIDSON® ULTRA LIMITED™ IS THE NEW KING OF THE ROAD
High-Performance Twin Cam 103™ Power and Special Touring Features and Styling

The 2010 Harley-Davidson Electra Glide® Ultra Limited is a new premium touring motorcycle that offers enhanced performance and features, plus distinctive styling upgrades, that make it the new king of the Grand American Touring experience.

A step up from the popular Harley-Davidson Ultra Classic® Electra Glide, the Ultra Limited model features items that have previously only been offered as accessories on regular-production Harley-Davidson Touring models. The package starts with a Twin Cam 103™ engine that delivers 10 percent more torque than the Twin Cam 96™ engine offered in other Touring models, for a significant upgrade in performance.

Brembo triple-disc brakes with ABS, heated hand grips, the Harley-Davidson Smart Security System, a Premium Tour-Pak® luggage rack, Premium saddle bag and Tour-Pak liners, and a 12-volt/15 amp Tour-Pak power supply are all standard features on the Ultra Limited.

A special two-tone paint scheme will be available only for the Ultra Limited model, which also features its own 28-spoke cast aluminum wheels with contrasting chrome accents, new titanium-tone instrument faces and distinctive Ultra Limited badges in five locations. Priced at $24,699, the Ultra Limited offers Touring customers added value by including popular options as convenient, factory-installed original equipment. Read more

Harley-Davidson takes bikers on a ride with new trikes

 

NEW STREET GLIDE® TRIKE IS A HOT-ROD ON THREE WHEELS
Second Model Joins Tri Glide™ Ultra Classic® on Harley-Davidson® Trike Platform

Harley-Davidson will offer two models on its three-wheel Trike motorcycle platform for 2010, as the new Street Glide Trike joins the Tri Glide Ultra Classic. As its name implies, the Street Glide Trike brings the lean, stripped-down, hot-rod styling of the two-wheeled Street Glide model to the three-wheel category. With a smoked mini wind deflector and no Tour-Pak® luggage carrier, the Street Glide Trike is lighter and more compact than the Tri Glide Ultra Classic.

With its Trike platform, Harley-Davidson brings original-equipment design, quality and service to the three-wheel motorcycle segment. Both Trike models utilize a frame and associated chassis structure and geometry engineered specifically to handle the loads generated by the steering forces and weight of a three-wheel vehicle. The rear-axle assembly utilizes an aluminum center section with steel axle tubes. Dual front disc brakes are complemented by a Hayes Brake dual-disc rear brake system with a lever-actuated, integrated parking brake.

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Road Glide Custom gets tough attitude to attract younger riders to Harley-Davidson

NEW HARLEY-DAVIDSON® ROAD GLIDE® CUSTOM IS LOW AND LEAN
This Slammed-and-Stripped Road Glide Model Has a New Hot Rod Attitude

The new Road Glide Custom motorcycle is a tougher, younger vision of the shark-nose Harley-Davidson classic. Here's a bagger with a frame-mounted fairing that offers a lean, hot-rod look. Road Glide Custom leads with a big 18-inch front wheel draped with a clean FL fender, follows with a 2-into-1 exhaust feeding a long chrome muffler, and exits with a smooth new tail light assembly. Hugging the pavement on a slammed rear suspension, the Road Glide Custom rolls with a cool swagger.

But cool can still tour. That aerodynamic fairing offers outstanding weather and wind protection and holds a cockpit-style array of instruments. Hardshell saddlebags and the 40-watt Advanced Audio System by Harman/Kardon are standard equipment on the new Road Glide Custom model.

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New Harley Street Glide gives bikers hot rod styling updates

2010 HARLEY-DAVIDSON® STREET GLIDE® HAS FRESH HOT ROD STYLING
Slammed Bagger has New 18-Inch Front Wheel and 2-into-1 Exhaust

The Street Glide motorcycle, the original stripped-and-slammed bagger from Harley-Davidson, is updated for 2010 with a larger front wheel, slimmed-down exhaust, and a new tail light assembly. Street Glide takes a classic Harley-Davidson Touring profile to a low, light and lean extreme, with minimal trim and chrome, a fork-mounted fairing with clipped windshield, solo headlamp and integrated mirrors, and black slotted aluminum wheels. Inspired by the street, but still ready for the long road, Street Glide is a bagger with hot-rod soul.

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Harley targets new women bikers with dark and low Fat Boy

HARLEY-DAVIDSON® FAT BOY® LO REPRISES A COOL CUSTOM ICON
Lower and Darker than the Original, with Undeniable Street Presence

 
The 2010 Fat Boy Lo motorcycle is a new riff on one of the greatest hits to ever roll out of the Harley-Davidson design studio. Darker and lower than that original icon of fat-custom style, the Fat Boy Lo retains the bold presence of the Fat Boy while offering a fresh interpretation of the motorcycle that still defines the segment.

Dressed in satin chrome and denim black, the Fat Boy Lo model features a reshaped seat and handlebar that places its rider "in" the motorcycle, with the lowest seat height of any Harley-Davidson model. The half-moon footboards, black wheels and leather tank panel help Fat Boy Lo rock to a singular, fat-custom beat.

The Fat Boy Lo is a Harley-Davidson Softail® model with a rear-suspension design that mimics the lines of a vintage hardtail frame, but offers the comfort of modern suspension that is hidden under the chassis. A horseshoe oil tank located below the seat, forward foot controls or foot boards, and the classic five-gallon Fat Bob® fuel tank are notable styling details of each Softail model.

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A counter-balanced Twin Cam 96B™ V-Twin powertrain, rigid-mounted in the frame, powers the Fat Boy Lo model. The rigid powertrain allows tight packaging of the engine within the frame. Rated at 93.67 ft. lbs. of peak torque at 3000 rpm, the engine features Electronic Sequential Port Fuel Injection (ESPFI) and is finished in black powdercoat with bright machined highlights on the cylinder fins, and satin-chrome engine and primary drive covers. The 6-Speed Cruise Drive® transmission features a new helical-cut fifth gear for smooth operation.

Key Fat Boy Lo Features

• The front and rear suspension are each lowered by 1.15 inches to give the Fat Boy Lo model a road-hugging stance. Seat height is just 24.25 inches, the lowest of any Harley-Davidson model.
• A new seat is narrower, which along with the low seat height makes it possible for almost any rider to place both feet flat on the ground when the motorcycle is at rest.
• Stainless steel 1.25-inch-diameter handlebar features internal wiring for an uncluttered control area. This handlebar is narrower than the Fat Boy handlebar.
• Nostalgic half-moon rider footboards are finished in gloss black.
• Bullet Hole Disc Cast Aluminum 17-inch wheels front and rear have black centers and machined outer rims. Tire sizes are 200 mm-17 rear and 140 mm-17 front.
• Rolled-edge front fender and full-coverage rear fender.
• Fat Bob fuel tank topped with a satin-chrome console with speedometer and ignition switch, a leather tank panel with Harley-Davidson medallion, and satin-chrome tank side badges.
• Over/under shotgun exhaust with satin-chrome mufflers and muffler shields, and flat-black header shields.
• Denim black finish is applied to the following components: frame, swingarm, front shock covers, derby cover, horn cover, coil cover, oil tank, and air cleaner cover.
• Gloss black finish is applied to these components: triple clamp covers and nacelle, headlight bucket, air cleaner cover trim ring, rear fender supports, footboards.

Harley-Davidson Financial Services gets new leader

Harley-Davidson, Inc. Names Lawrence G. Hund President of Financial Services Unit

Harley-Davidson, Inc. (NYSE: HOG) has named Lawrence G. Hund President and Chief Operating Officer of Harley-Davidson Financial Services, Inc. (HDFS), effective June 29. Hund will report to Harley-Davidson, Inc. President and Chief Executive Officer Keith Wandell. HDFS, a wholly owned subsidiary of Harley-Davidson, Inc., provides wholesale financing to Harley-Davidson dealers and retail financing to customers.

"Larry is a seasoned financial services executive and we are extremely pleased to have him back at HDFS," said Wandell. "His leadership skills, combined with his deep knowledge of the industry, our organization and our dealer network, will be extremely valuable to HDFS both in the current economic environment and going forward."

Hund, 53, was Chief Financial Officer of HDFS from 2002 to 2007 and also served as interim HDFS Chief Operating Officer for several months in 2006 and 2007. Hund comes to HDFS from Tygris Commercial Finance where he is Executive Vice President and Chief Financial Officer. A 24-year financial services industry veteran, Hund also spent seventeen years at Heller Financial, Inc., where he was Executive Vice President and Controller.

Harley-Davidson, Inc. Vice President and Treasurer Perry Glassgow, who since early May has also been serving as interim HDFS President, remains with the Company in his treasury role.

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